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Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential, by Greg Crabtree

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About the Author

Greg Crabtree is a speaker, author, entrepreneur and financial expert. After spending five years in regional accounting and three years as Vice President of operations/controller for a local bank, Crabtree used his entrepreneurial skills to develop Crabtree, Rowe & Berger, PC, a CPA firm dedicated to helping entrepreneurs build the economic engine of their business. In addition to serving as the firm's CEO, Crabtree leads the business consulting team -- helping clients align their financial goals with their profit model and their core business values. In his new book, Simple Numbers, Straight Talk, Big Profits, Crabtree explains how entrepreneurs can generate profit by first identifying the solutions to the four most common misconceptions--owner's salary, profit targets, labor productivity, and business physics--then incorporating the learned tactics into their companies' financial practices. Crabtree's community service includes Boys and Girls Clubs of America National Area Council Member, Entrepreneurs' Organization Global Board (2006 to 2009), ALS Association of Alabama, Boys and Girls Clubs of North Alabama, Atlanta chapter of The Entrepreneurs' Organization (EO) past board member. Crabtree is a frequent speaker at EO Chapter events, EO's Accelerator Money Day program and the U.S. State Department's New Beginnings program for international entrepreneurs. Greg and his wife Debbie have four children. Greg is an avid golfer and enjoys playing historic golf courses whenever his travel plans permit. For more information about Greg Crabtree or Simple Numbers, Straight Talk, Big Profits, please visit http://www.seeingbeyondnumbers.com/ or www.crbcpa.net.

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Product details

Paperback: 192 pages

Publisher: M J Lane Publishing, LLC (April 13, 2014)

Language: English

ISBN-10: 0989645231

ISBN-13: 978-0989645232

Product Dimensions:

5.5 x 0.5 x 8.5 inches

Shipping Weight: 10.9 ounces (View shipping rates and policies)

Average Customer Review:

4.8 out of 5 stars

162 customer reviews

Amazon Best Sellers Rank:

#40,804 in Books (See Top 100 in Books)

I've read between 50-100 business books. This is probably top 5.This is the accounting book I had been looking for. I'm a marketing consultant with 2 other team members. I rarely look at finances and needed a reset. I have Xero and a bookkeeper and accountant, but feel lost and like I don't have a grasp of things.Biggest takeaways1) Use a forecast not a budget. Budget is a license to spend, forecast is a path to growth. Spend 75% of time on forecast, 25% on budget.2) Set a salary cap for your labor force, like a football team. Never heard this before, makes a ton of sense.3) Pay attention to the cost of labor and labor efficiency. A business can't grow/operate without labor, but you need to monitor productivity. One reason this is much more than an accounting book.4) Pay yourself a competitive wage - don't overuse the distribution if you're a single member LLC. This one was a real shocker, but makes sense.If you're a tiny operate <10 employees, I guaranteed this book is worth it's time.He presents some tables and methodologies that go beyond standard P&L reports and gives you a great daily/weekly/monthly operating routine.

As a business coach, I work with many small business clients. This is one of the first books I have my clients read. In almost every case their CPA has them focused on minimizing tax liability which is not always in alignment with a growth strategy and building a sustainable organization that can withstand the ups and downs in business. When I came across Greg's book Simple Numbers, I couldn't believe that I actually found an expert that shared my same thoughts. I'm not an accountant or CPA so clients would typically take side with their expert financial person. This is a MUST read for any privately held small business and everyone on your management team that wants to build a financially solid company.

I realize the author has worked with a ton more companies than I have, so you should probably follow his advice :) However, based on my 16 years of experience as a small business owner, there were some of his suggestions that I agreed with and some I didn't.The stuff I liked:* Create a document that highlights your company's culture* Create a financial forecast, as opposed to a budget* Practice open-book managementThe stuff the author suggests that I didn't like:* Pay yourself a market-based salary* Don't hire someone for a function that you can perform* Never outsource the CEO or sales positions

Like some others here, I'm a bit skeptical on his view of owner salary vs savings on SS taxes, but at a minimum you should at least look at the numbers based on a "real world" market salary for the owner and not the $30K you are paying yourself in salary to avoid taxes. In the end it's the Dave Ramsey principle that emotion and motivation are part of the equation. Greg maintains that what you will profit if you stick to his system will FAR outweigh those extra SS taxes.This view was actually hard for me to look at because I my accounting picture wasn't quite as rosy as I thought it was, but now I have some good ideas how to tackle the issues and make it more profitable. More profitable doesn't always mean more revenue either. It may just mean more efficiency.I have read all sorts of business books from E-Myth to Good to Great, etc. As the E-Myth would explain, I'm a technician that went into business without a clue about how to run one though somehow I've made it 11 years and been profitable the whole way. This book, like no other I've read, gives me some insight into the P&L and how to use it as a guiding light. It explains how to look at labor efficiency when I had no clue what that was.At a minimum you will come away with some new ways to look at your accounting numbers that might just show you which employees are making you money and which ones are not.This book went quickly for me. Read it in two days. If you are trying to make your business more efficient, I think you'll love it.

This book was recommended to me by a fellow CEO running a small (~25 person) business and I am extremely grateful. I have since given it to others on my leadership team and we have transformed our P&L and other financial tracking based on his recommendations and it is truly transformative. His insights into what numbers to pay attention to, why and in which way are extremely useful.I highly recommend this book to anyone running a business (especially small to medium size) who wants help focusing our limited time and energy on just which numbers and metrics to be tracking.

There's a lot to like about the distilled and direct advice for the small business owner but I felt the book lacked enough actionable steps to make it a "great" read. It almost seems the author works for the IRS in some sections but I do understand how taxes (lack of being prepared to pay) can really submarine a business. That was my biggest takeaway. I enjoyed the great reviews/summaries at the end of the chapters and if I were to read this book again, and I doubt that, I would simply read the summarized key concepts at the end of each chapter.

This is an excellent book. It came yesterday, so interesting and useful, I finished it today. Few places I do not agree with the Author, but overall this is perfect one for those who is new to starting the business.I have seen many businesses fail without proper accounting. If they follow the advice provided by Author, it will help them turn to profit.I would say TRUE Original work, Master piece.PS:Please do not mind the one star. I think it was not provided properly.

I've had a strong interest in the success of small to medium businesses for many years and have had experience with many struggling efforts. Success is in the numbers and particularly the PROFITS as opposed to revenues. This author makes it clear and about a simply as is possible . This is very important information and understanding for the business operator.

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